Daniel Clason Höök was born in Sweden and spent his early childhood between Mozambique, Sweden, and El Salvador before settling in Massachusetts. After graduating from the University of Massachusetts, Daniel worked as a builder and carpenter, learning a wide range of trades, from cabinetry-making to post-and-beam construction with a focus on Japanese style joinery. He then moved to Spain to build sustainable housing. In 2009, he completed a Masters Degree in International Affairs from The New School in New York City. Upon returning to NYC, he launched Madera with his brother Mikael and long-time friend James. Daniel lives in Los Angeles and leads on projects and sales on the West Coast.
James Robb is a managing partner and founder of Madera. He is passionate about wood, design, sustainable agriculture and cuisine, especially where the areas converge. He has worked extensively in the hospitality, wine, construction, and live-music industries in both New York and France. Prior to founding Madera, he was one of the founding team members of Brooklyn Bowl, the successful live music and bowling venue with locations in Brooklyn and Las Vegas. He is a graduate of Hampshire College in Amherst, Massachusetts.
Mikael is a founding partner of Madera and works closely with the team on strategy, operations, branding, and marketing. His passion for the environment and sustainable products came from his experience working on international agriculture and rural development programs, which inspired him to join forces with Daniel and James to launch Madera in 2012. Prior to launching Madera, Mikael spent several years working with Chemonics International and the World Bank in Afghanistan, the Philippines and South Sudan. Mikael holds a MPA in International Development from Harvard’s Kennedy School where he was awarded the Public Service Fellowship.
As Operations Director, Jennifer manages operations, accounts, finances and human resources for Madera Brooklyn and Madera Los Angeles. She also works closely with the partners to develop branding strategy, manage web presence and produce in-house marketing material. Jennifer attended Old Dominion University on a Lacrosse scholarship and graduated with a Bachelor of Fine Arts in Graphic Design. She has a wide range of work experience that includes serving as Business Manager for fashion designer Gary Graham, Production Manager for several art magazines in New York City, and Manager of the boutique Scaredy Kat. Prior to those experiences, she was Olympic Gold Medalist McLain Ward’s Professional Equestrian Groom. Jennifer has also been teaching yoga for over a decade and continues to do so.
Daniella Belsheim is Madera's West Coast Sales and Project Manager. She grew up in Washington state, trekking through forests, skiing the mountains, and spending holidays in California swimming in the ocean. With a passion for design, aesthetics and a thirst for adventure, Daniella sources beauty from her surroundings as well as her travels. Daniella has a wide range of experience, working in the fashion industry, as a studio director at a high end furniture gallery, and as an event designer for an event planning company. She spends her free time photographing landscapes and taking portraits of friends and models; she incorporates playful, surreal, and natural elements in her imagery.
Chris Powers is Madera’s West Coast Regional Sales Manager. He has a breadth of knowledge of hardwood flooring. His journey into this industry began nearly 15 years ago as an installer in San Diego. Having laid tens of thousands of feet of flooring throughout San Diego and Orange County he learned the literal “inns” and “outs” of numerous wood species. From there he naturally transitioned into sales. He also worked closely with designers and architects over the past few years as a Southern California Sales Rep and this makes him a great asset to our sales team.
Daniel Luscombe serves as Head of Production, working eagerly with Madera’s network of suppliers, mills and finishers to produce unique and high quality floors. Previously he worked in sales for reclaimed wood products and architectural salvage. He graduated from Michigan State University with a Bachelors degree in Urban and Regional Planning.
Connor Nolan is the Logistics Coordinator at Madera, providing the logistic support to manage inventory and ensure timely and seamless delivery of all Madera products. He was formally the Head Registrar and Preparator at David Nolan Gallery for three years, where he oversaw Gallery exhibitions, international and domestic artfairs, and client shipments. Connor has a profound appreciation for contemporary art, design, and US foreign policy and passionately believes in Madera’s environmental commitment to sourcing FSC certified lumber from family-run sawmills. He received his B.A. both in International Relations + Modern Languages and Literature from Lehigh University.
Lauren Dawson is Madera’s Sales and Marketing Associate, building relationships with current and future clients and connecting them with our Project Management Team. Having trained for many years as a classical singer, she has an incredible appreciation for many art forms and is always thrilled to see the stunning results of Madera’s exciting collaborations. Lauren has a degree in classical voice from Manhattan School of Music and can still be caught performing around the city on occasion.
Gaël Jean-Louis is Madera's Samples Coordinator. A gambit of varied skill sets, Gaël has been a creative all his life. From a young illustrator starry eyed by his father and sister's works of art - collecting comic books and character cards, he'd go on to develop his own styles ranging from comic art, fine art and graphic design. His love of working with his hands has also expanded to woodworking, finishing and metal fabrication. These aspects of his nature and his interests allow him to possess the eye to manage, qualify and supply the beautiful samples that Madera takes great pride in sending out.
Sean Roth is Madera’s West Coast Samples Coordinator and jack-of-all-trades. His background is in furniture design and building, which he started honing at the Minneapolis College of Art and Design, from which he holds a B.F.A. He continued to develop his craft working on bespoke furniture at studios in Chicago and Los Angeles, focusing on both the fine details and larger pieces. He has an eye for art, an ear - and talent - for music, and wants to make everything around him better. With a developed eye and skills, Sean prepares Madera’s samples with care. When he’s not at Madera, you can find Sean riding his motorbike around the California mountains.
Sogol Moshfegh is Madera’s West Coast Marketing Associate, building relationships with current and future clients and connecting them with our Project Management Team. She holds a Masters of Arts in International Development from The New School, and a certificate in Wine from the Wine and Spirits Education Trust. Prior to joining Madera, Sogol worked as a wine buyer for a local Brooklyn store. She is passionate about good wine, good food, good design and the points in which these intersect.