Daniel Clason Höök was born in Sweden and spent his early childhood between Mozambique, Sweden, and El Salvador before settling in Massachusetts. After graduating from the University of Massachusetts, Daniel worked as a builder and carpenter, learning a wide range of trades, from cabinetry-making to post-and-beam construction with a focus on Japanese style joinery. He moved to Spain to build sustainable housing. In 2009, he completed a Masters Degree in International Affairs from The New School in New York City. Upon returning to NYC, he launched Madera with his brother Mikael and long-time friend James where he currently leads on product development, business development and manages supplier relationships.


James Robb

James Robb is passionate about wood, design, sustainable agriculture and cuisine, especially when these categories converge. James is a co-founder and managing partner of Madera. He has worked extensively in the hospitality, wine, construction, and live-music industries in both New York and France. Prior to founding Madera, he was one of the founding team members of Brooklyn Bowl, the hugely successful live music and bowling venue with locations in Brooklyn, Las Vegas and London. James is a graduate of Hampshire College in Amherst, Massachusetts.



Mikael is a founding partner of Madera and works closely with the team on strategy, operations, branding, and marketing. His passion for the environment and sustainable products came from his experience working on international agriculture and rural development programs, which inspired him to join forces with Daniel and James to launch Madera in 2012. Prior to launching Madera, Mikael spent several years working with Chemonics International and the World Bank in Afghanistan, the Philippines and South Sudan. Mikael holds a MPA in International Development from Harvard’s Kennedy School where he was awarded the Public Service Fellowship.



Kristin fulfills the role of Expansion Manager at Madera, participating in business development, branding, and marketing efforts, as well as project management and technical assistance. She is a registered architect with experience designing and building in New York City for the past five years. As a designer, she believes whole heartedly in the value of beautiful and well made materials, and seeks spaces which engage the senses and support the poetic act of dwelling. She feels that the textures and tones that we interact with on a daily basis have the powerful ability to enrich our lives and bring us joy – this is why we make. Kristin received her Bachelor of Architecture from Virginia Tech.


Kristin Washco
Jennifer Heister

Jennifer Heister is the Operations Manager at Madera. Her role includes supporting the partners in all business matters, overseeing day-to-day operations, and management of the team. Jennifer also manages accounts, finances and human resources. In addition, she plays a creative roll in coordinating Madera’s branding and marketing initiatives, and maintains Madera’s social media presence and website content. Jennifer attended Old Dominion University on a Lacrosse scholarship and graduated with a Bachelor of Fine Arts in Graphic Design. She has a wide range of work experience that includes serving as business manager for fashion designer Gary Graham, production manager for several art magazines in New York City, manager of the boutique Scaredy Kat, and has been teaching yoga for over a decade. Prior to those experiences, she was Olympic Gold Medalist McLain Ward’s professional equestrian groom.