Daniel Clason Höök was born in Sweden and spent his early childhood between Mozambique, Sweden, and El Salvador before settling in Massachusetts. After graduating from the University of Massachusetts, Daniel worked as a builder and carpenter, learning a wide range of trades, from cabinetry-making to post-and-beam construction with a focus on Japanese style joinery. He then moved to Spain to build sustainable housing. In 2009, he completed a Masters Degree in International Affairs from The New School in New York City. Upon returning to NYC, he launched Madera with his brother Mikael and long-time friend James. Daniel lives in Los Angeles and leads on projects and sales on the West Coast.
James Robb is a managing partner and founder of Madera. He is passionate about wood, design, sustainable agriculture and cuisine, especially where the areas converge. He has worked extensively in the hospitality, wine, construction, and live-music industries in both New York and France. Prior to founding Madera, he was one of the founding team members of Brooklyn Bowl, the successful live music and bowling venue with locations in Brooklyn and Las Vegas. He is a graduate of Hampshire College in Amherst, Massachusetts.
Mikael is a founding partner of Madera and works closely with the team on strategy, operations, branding, and marketing. His passion for the environment and sustainable products came from his experience working on international agriculture and rural development programs, which inspired him to join forces with Daniel and James to launch Madera in 2012. Prior to launching Madera, Mikael spent several years working with Chemonics International and the World Bank in Afghanistan, the Philippines and South Sudan. Mikael holds a MPA in International Development from Harvard’s Kennedy School where he was awarded the Public Service Fellowship.
Jennifer Heister is the Operations Manager at Madera. Her role includes supporting the partners in all business matters, overseeing day-to-day operations, and management of the team. Jennifer also manages accounts, finances and human resources. In addition, she plays a creative roll in coordinating Madera’s branding and marketing initiatives, and maintains Madera’s social media presence and website content. Jennifer attended Old Dominion University on a Lacrosse scholarship and graduated with a Bachelor of Fine Arts in Graphic Design. She has a wide range of work experience that includes serving as business manager for fashion designer Gary Graham, production manager for several art magazines in New York City, manager of the boutique Scaredy Kat, and has been teaching yoga for over a decade. Prior to those experiences, she was Olympic Gold Medalist McLain Ward’s professional equestrian groom.
Lucia Moncada is Madera's East Coast Sales and Project Director. She spent five years in Europe learning historical renovation techniques, architecture, lighting and interior design. She is an Interior Designer with experience in operations, sales, design and architecture and previously worked in several countries for the past 14 years gaining experience with international clients. Lucia holds a Bachelors and Masters Degree both from the European Institute of Design in Turin, Italy. Lucia is passionate about outdoor sports and enjoys running, cycling and waterskiing.
Daniella Belsheim is Madera's West Coast Sales and Project Manager. She grew up in Washington state, trekking through forests, skiing the mountains, and spending holidays in California swimming in the ocean. With a passion for design, aesthetics and a thirst for adventure, Daniella sources beauty from her surroundings as well as her travels. Daniella has a wide range of experience, working in the fashion industry, as a studio director at a high end furniture gallery, and as an event designer for an event planning company. She spends her free time photographing landscapes and taking portraits of friends and models; she incorporates playful, surreal, and natural elements in her imagery.
Daniel Luscombe serves as a Production Manager, working eagerly with Madera’s network of suppliers, mills and finishers to produce unique and high quality floors. Previously he worked in sales for reclaimed wood products and architectural salvage. He graduated from Michigan State University with a Bachelors degree in Urban and Regional Planning.
Connor Nolan is the Logistics Coordinator at Madera, providing the logistic support to manage inventory and ensure timely and seamless delivery of all Madera products. He was formally the Head Registrar and Preparator at David Nolan Gallery for three years, where he oversaw Gallery exhibitions, international and domestic artfairs, and client shipments. Connor has a profound appreciation for contemporary art, design, and US foreign policy and passionately believes in Madera’s environmental commitment to sourcing FSC certified lumber from family-run sawmills. He received his B.A. both in International Relations + Modern Languages and Literature from Lehigh University.
Sogol Moshfegh is Madera’s West Coast Marketing Associate, building relationships with current and future clients and connecting them with our Project Management Team. She holds a Masters of Arts in International Development from The New School, and a certificate in Wine from the Wine and Spirits Education Trust. Prior to joining Madera, Sogol worked as a wine buyer for a local Brooklyn store. She is passionate about good wine, good food, good design and the points in which these intersect.
Lauren Dawson is Madera’s East Coast Marketing Associate, building relationships with current and future clients and connecting them with our Project Management Team. Having trained for many years as a classical singer, she has an incredible appreciation for many art forms and is always thrilled to see the stunning results of Madera’s exciting collaborations. Lauren has a degree in classical voice from Manhattan School of Music and can still be caught performing around the city on occasion.
Gaël Jean-Louis is Madera's Samples Coordinator. A gambit of varied skill sets, Gaël has been a creative all his life. From a young illustrator starry eyed by his father and sister's works of art - collecting comic books and character cards, he'd go on to develop his own styles ranging from comic art, fine art and graphic design. His love of working with his hands has also expanded to woodworking, finishing and metal fabrication. These aspects of his nature and his interests allow him to possess the eye to manage, qualify and supply the beautiful samples that Madera takes great pride in sending out.