Daniel Clason Höök was born in Sweden and spent his early childhood between Mozambique, Sweden, and El Salvador before settling in Massachusetts. After graduating from the University of Massachusetts, Daniel worked as a builder and carpenter, learning a wide range of trades, from cabinetry-making to post-and-beam construction with a focus on Japanese style joinery. He moved to Spain to build sustainable housing. In 2009, he completed a Masters Degree in International Affairs from The New School in New York City. Upon returning to NYC, he launched Madera with his brother Mikael and long-time friend James where he currently leads on product development, business development and manages supplier relationships.



James Robb is passionate about wood, design, sustainable agriculture and cuisine, especially when these categories converge. James is a co-founder and managing partner of Madera. He has worked extensively in the hospitality, wine, construction, and live-music industries in both New York and France. Prior to founding Madera, he was one of the founding team members of Brooklyn Bowl, the hugely successful live music and bowling venue with locations in Brooklyn, Las Vegas and London. James is a graduate of Hampshire College in Amherst, Massachusetts.



Mikael is a founding partner of Madera and works closely with the team on strategy, operations, branding, and marketing. His passion for the environment and sustainable products came from his experience working on international agriculture and rural development programs, which inspired him to join forces with Daniel and James to launch Madera in 2012. Prior to launching Madera, Mikael spent several years working with Chemonics International and the World Bank in Afghanistan, the Philippines and South Sudan. Mikael holds a MPA in International Development from Harvard’s Kennedy School where he was awarded the Public Service Fellowship.